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Privacy statement

Thank you for your interest in our website. The protection of your privacy is very important to us. To follow you will find detailed information on how we handle your data. All personal data will be handled in a safe way.  

Imperial Riding Holland B.V. is the controller for the data processing. In this privacy statement we explain what personal data we collect and use and with what purpose. We recommend that you read this carefully.

This privacy statement was lastly changed on 03-07-2018 at 00:00:00.


We retain and use the necessary data and shall disclose these to companies related to us in order to process orders further. When processing your data your legal interests are taken into account in conformity with the legislation and regulations. This implies, inter alia, that:

-          we indicate clearly for what purposes we process personal data. We do this via this privacy statement;

-          we exclusively limit our collection of personal data to the personal data that are required for legitimate purposes;

-          we take appropriate security measures to protect your personal data and also require this of parties that process personal data under our authority;

-          we respect your right to request access to your personal data or to request rectification or deletion.


In case you want us to stop, or do not want us to any longer use, collect or hand over your information for marketing purposes, you can revoke your approval or inform us via the contactform on or via an e-mail to our customerservice Upon receipt we will no longer use the information for marketing purposes and we will refrain from sending you related information.


Use of personal data

We save and use the following data, if specified:

-          Name and address details

-          E-mail address

-          Phone number

-          Payment details


We retain and use data:

-          For the implementation of the agreement or rather the handling of transactions / orders

-          For the opening of a customer account

-          For marketing purposes:

      * When subscribing to the newsletter

      * For the use of plug-ins of social media (Instagram, Facebook, Pinterest) 

      * For the use of cookies

-          For the use of Google Analytics for analysis of our web shop

-          For a review reminder of Trusted Shops


Storage of access data in server log files
You can visit our website without making personal information available. We only store access data in so-called server log files, e.g. the name of the requested file, the date and time of the request, the amount of transferred data and the requesting provider. These data are exclusively evaluated to guarantee a malfunction-free operation of the website and to improve our offer; they cannot be traced back to you personally.


Data collection and use for contract fulfilment and for opening a customer account

We collect personal data if you voluntarily provide us with this information as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is being collected can be derived from the respective data input forms. We use the data you provide to fulfil the contract and process your inquiries. After complete fulfilment of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to a further use of your data or we reserve the right to use the data as legally permitted and as detailed below. The deletion of your customer account is possible at any time and can be performed either by notification using the contact option stated below or via a designated function in the customer account.


Data transfer for contract fulfilment

Credit check

For fulfilment of the contract and insofar as this is necessary for the delivery of ordered goods, we will pass on your data to the shipping company commissioned with the delivery. Depending on which payment service provider you select in the order process, we will forward payment data collected to the credit institution commissioned with the payment and to any payment service providers commissioned by us to process the payments or to the selected payment service. In the event that you create an account there, the selected payment service providers to some extent also collect this data themselves. In such case, you must register during the ordering process with the payment service provider using your credentials. The privacy policy of the respective payment service provider shall apply in such case.

If there is an advance payment, e.g. When buying on account, it is for the conclusion of the contract in accordance with Art. 22 para. 2 lit. a DSGVO required to obtain identity and credit information from specialized service providers (credit reference agencies). For this purpose, we will transfer your personal data required for a credit check to the following companies:

Klarna Bank AB (publ)
Sveavägen 46
111 34 Stockholm

Appropriate measures to safeguard your rights, freedoms and legitimate interests will be taken into account. You have the opportunity to express your point of view and to challenge the decision by making contact with the contact options described below. After completion of the contract, your data processed for this purpose will be deleted, unless you have expressly consented to further use of your data or we reserve the right to further data usage, which is permitted by law and which we inform you in this statement.


Use of data when registering for the e-mail newsletter

If you subscribe to our newsletter, we will use the data required or separately provided by you to regularly send you our e-mail newsletter according to your consent. It is possible to unsubscribe from the newsletter at any time. This can be done by pressing the ‘unsubscribe’ button in the newsletter, by notification via the contact option on or by a designated function in the customer account.


Use of cookies

We use cookies on various websites to enhance the attractiveness of our website, and to enable the use of specific functions. Cookies are small text files, which are stored on your terminal device. Several of the cookies we use are deleted at the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal device and enable us to recognise your browser when you next visit our website (persistent cookies). You are able to set your browser to be informed about the storage of cookies and to decide individually on their acceptance or deny the acceptance of cookies for specific cases or in general. The functionality of this site may be limited if the use of cookies is not accepted.


Use of Google (Universal) Analytics for web analysis purposes

This website uses Google Analytics, a web analysis service provided by Google Inc. ( Google (Universal) Analytics utilises methodologies such as so-called ‘cookies’, text files stored on your computer, which analyse how the website is used.

The service may record mouse clicks, mouse movements, scrolling activity as well as any text you type in this website, except text in password fields. Google does not collect personally identifiable information that you do not voluntarily enter in this website. Google does not track your browsing habits across other web sites or text inputted in password fields. We are using the information collected by Google service to improve our website, make it more user-friendly and monitor that it is performing correctly.

The generated information related to your use of this website is usually transferred to a Google server in the United States, where it is saved. In cases where the IP anonymization function is enabled for this website, IP addresses originating from member states of the European Union or other member states of the European Economic Area Agreement will be truncated beforehand. Only in exceptional cases, is the full IP address transmitted to a Google Server in the USA, where it is subsequently truncated. The anonymised IP address transmitted by your browser in the context of Google Analytics will not be combined with other data from Google.

You can prevent the information regarding your use of this website (incl. your IP address), which is collected and created by a cookie, from being transmitted to and processed by Google, by downloading and installing the browser plugin available via the following link:

As an alternative to the browser plug-in, you can click on this link to prevent the collection of data on this website by Google Analytics in the future. An opt-out cookie is stored on your terminal device for this purpose. You must click the link again if you delete your cookies.


Use of Plug-ins for Social Media (facebook, Instagram, Pinterest)
Our website utilises so called Social Plugins ('plug-ins'). The plugins are designated with a logo, for example in the form of an ‘Instagram camera’.


We use the following plug-ins:

-          Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, VS ("Facebook")

-          Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, VS ('Instagram')

-          Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, VS (“Pinterest”)


You will have to log out of Facebook/ Instagram/ Pinterest before visiting our website if you do not wish for them to directly allocate the data collected through our website to your Social Media account. You can completely prevent the loading of plugins even with add-ons for your browser, e.g. by using a script blocker.


Review reminder of Trusted Shops
To be able to show the Trusted Shops quality mark, the potentially collected reviews and the product offer of Trusted Shops after an offer, the Trusted Shops Trust Badge was integrated on the website.

The Trust Badge and the associated advertised services are a product of TRUSTED SHOPS GmbH, established at the Subbelrather Str. 15C in (50823) Cologne, Germany.


When a Trust Badge is requested then the web server automatically stores a so-called server log file that records your request with, for instance, your IP address, the date and time of the request, the sent quantity of data and the name of your internet provider (access data). These access data are not processed and are overwritten automatically at the latest 7 days after your last visit to the page.


Other person-related data are exclusively transferred to Trusted Shops when you, after having placed an order, decide to use the Trusted Shops product or have already been registered for the relevant use. As the occasion arises we disclose your email address for a reminder to send a review of your order to the company Trusted Shops GmbH, established at the Subbelrather Str. 15C in (50823) Cologne, Germany (, in order that this option reminds you by email of the possibility of sending in a review. The contractual agreement between you and Trusted Shops then applies. This consent can be revoked at any time through the contact option described below or directly with Trusted Shops.



We take security measures to limit abuse of and unauthorised access to personal data. We particularly take the following measures:


Access to personal data is protected with a user name and password.  

We use secure connections (Secure Sockets Layer or SSL) with which any and all information between you and our website is protected when you enter your personal data.


Retention periods

The aforementioned personal data are retained as long as this is required to handle your orders, including the warranty. We retain data for an open term. There is question of a statutory obligation in respect of the retention period for data, e.g. the retention obligation for tax purposes of seven years for payment data.


Changes in this privacy statement

We reserve the right to make changes in this privacy statement. It is recommended to consult this privacy statement regularly in order that you are informed of these changes.


Access to and change of your data

For questions about our privacy policy or questions about access to and changes in (or deletion of) your personal data you can always contact us via the details below. You can also submit a request to request an export of data for data that we use with your consent or indicate in a substantiated manner that you want us to restrict the processing of personal data.


To avoid abuse we may request you to identify yourself adequately. When it regards access to personal data linked to a cookie then you must send a copy of the cookie in question. You can find this in the settings of your browser. If the data are not correct then you can request us to rectify the data or to have them deleted.


Data Protection Authority

Of course we are pleased to be of assistance if you have complaints about the processing of your personal data. On the basis of the privacy legislation you are also entitled to submit a complaint to the Data Protection Authority against these processing operations of personal data. You can contact the Data Protection Authority for this.


Right to information and contact options

In accordance with the European Law for General Data Protection Regulation (GDPR), you are entitled to information on the data we store about you and to the correction, blocking or deleting of such stored data free of charge. For questions regarding the collection, processing or use of your personal data and for information, correction, blocking or deletion of data and the revocation of granted consent or objections to a particular use of such data, please contact us directly using the contact details below.


Imperial Riding Holland B.V.

Oude Middenweg 81

2491 BG The Hague

+31 (0)20 407 44 47  

KvK Den Haag 550.006.81


Responsible for dataprotection:

Suzanne van Gestel

+31 (0)70 320 6062


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